What might it look like if some sketchy characters targeted a business in the real world using cyber crime tactics? Global insurer Hiscox decided to demonstrate on a bike shop to help illustrate the threat reportedly faced by a third of British businesses.
AMV BBDO London & Clemenger BBDO creatives Josh Aitken & Vanessa Robinson in partnership with The Glue Society created this real world tale of a bicycle store hack for Hiscox UK.
Music & Sound Design by Groove Q
Press coverage in Adweek Campaign Brief
and The Stable